NEW YORK: A New York Life Insurance Company television campaign geared toward the Asian-Indian community has been nominated for a New York Emmy® Award. The four-commercial campaign, “Life is Beautiful with…The Company You Keep” aired in the United States last year.  The campaign is one of the four nominated to win this prestigious award. 

This is the fourth New York Emmy nomination for New York Life’s Asian-Indian Market Division. The first was in 2007 with the “ Elephant” campaign that featured a group of Indian children interacting with a baby elephant.  Last year the entire five-commercial campaign and one of the commercials The Watchman were nominated for the award.

“We are very proud to be nominated for this prestigious award,” said Ashwin K. Verma, corporate vice president and chief marketing officer for Cultural Markets, New York Life. “The campaign illustrates the beauty of the memories you make in each stage of life.”  Mr. Verma, who developed the concept for the campaign, added, “The underlying message of the campaign is that ‘the Company You Keep,’ New York Life, is there with you to help fulfill your dreams, ensuring that you have the opportunity for a beautiful life.”

The award is given by The New York Chapter of the National Academy of Television Arts and Sciences (NY NATAS), the preeminent membership organization serving the television industry dedicated to the advancement of the arts and sciences of television and the promotion of creative leadership for artistic, educational and technical achievements within the television industry.  Winners will be announced at the 53nd Annual New York Emmy Awards black tie gala on Sunday, April 18, at the Marriott Marquis Hotel in Times Square.

NY NATAS, founded in 1955, is the preeminent membership organization serving the television industry. It fosters creativity and inspires excellence through the renowned Emmy Award, the most prestigious honor and most coveted symbol of distinction in television. 

New York Life Insurance Company is highly regarded in the Asian-Indian community, with more agents of Asian Indian descent serving the community than any other insurance company in the United States.  Since its inception in 1996, New York Life’s Asian Indian market division has become  “the Company of the Community” for Asian Indians.  

New York Life Insurance Company, a Fortune 100 company founded in 1845, is the largest mutual life insurance company in the United States and one of the largest life insurers in the world.  New York Life has the highest possible financial strength ratings from all four of the major credit rating agencies.   Headquartered in New York City, New York Life’s family of companies offers life insurance, retirement income, investments and long-term care insurance.   New York Life Investments provides institutional asset management and retirement plan services. Other New York Life affiliates provide an array of securities products and services, as well as institutional and retail mutual funds.