Mumbai, March 4, 2010:- Riding on the success the current line-up of existing shows like Yeh Rishta (7.1 TVR), Bidaai (6.9 TVR), Sabki Ladli Bebo (3.2) along with the new shows that have been launched like Pratigya, Behnein, Sasural Genda Phool, Star Plus has also taken the lead in Prime time programming, along with weekend and weekday afternoon programming. Star Plus also has the highest reach among the GECs in the last week.

Anupam Vasudev, EVP, STAR India, says, “We do not think that leadership is a weekly game, and are committed to consistently creating great content. We are happy that Star Plus viewers love the current exciting line-up of shows like Yeh Rishta, Bidaai & Sabki Ladli Bebo, while appreciating the new shows like Pratigya, Behnein and Sasural Genda Phool. Star Plus has always been known for its superlative story-telling and our shows depict the changes that are taking place in the society today, with a healthy dose of realism, optimism, social concerns, edginess, and humor.”

According to the latest TAM data, Star Plus leads with 300 followed by Colors at 286 and Zee TV at 246.