New York, NY, March 3, 2010: Sony Entertainment Network (SEN) is one of India’s leading Hindi general entertainment television channels and is a subsidiary of Sony Pictures Television International (SPTI).  Sony Entertainment Television Asia (SET Asia) is the flagship channel of SEN. 

The Oscars of Bollywood, the 55^th Filmfare Awards, are back again exclusively on SET Asia.  The Filmfare Awards are presented annually by The Times Group to honor both artistic and technical excellence of professionals in the film industry of India. The Filmfare ceremony is one of the oldest and most prominent film events given for Hindi films. 

The event will be hosted by the dashing duo, Shahrukh Khan and Saif Ali Khan. Shahid Kapoor will be paying a tribute to Michael Jackson by giving a sizzling performance.  This star-studded Gala will include top-notch entertainment from Salman Khan, Kareena Kapoor, Katrina Kaif,   Deepika Padukone, and many more. 

This year’s nominees for The Best Male Actor in a leading role include Aamir Khan for 3 idiots, Amitabh Bachchan for Paa, Ranbir Kapoor for Ajab Prem Ki Ghazab Kahani and Wake up Sid, Saif Ali Khan for Love Aaj Kal and Shahid Kapoor for Kaminey. The nominees for The Best Female Actor in a leading role are Deepika Padukone in Love Aaj Kal, Katrina Kaif in New York, Kareena Kapoor in 3 idiots, Priyanka Chopra in Kaminey and Vidya Balan in Paa. The nominees for The Best Film Award are: 3 idiots, Dev D, Kaminey, Love Aaj Kal, Paa and Wake Up Sid.  

Tune in to watch the glitzy show, filled with glamorous celebrities and wholesome entertainment, only on SET Asia, on March 7^th at 8PM EST!